The $100 Reese's Peanut Butter Cup

A friend of mine is convinced that The Reese's Peanut Butter Cup
company has a special recipe that they reserve for their special batch
of Halloween Reese's Peanut Butter Cups. He is convinced that RPBC's
taste better at this festive time of year, as a result. Further, he
thinks it's part of their genius marketing to put out a superior
product once per year, to get people hooked and coming back for more.
But, like the junkies we all are, we don't get the same high that we
did that cold October night, and so we keep coming back, searching for
a new score.

He's so confident that he has put a $100 wager on it.

Is this not the most asinine thing you've heard involving Halloween?
There should be a snopes page on it.